The World Is Flat by Thomas L. Friedman

In the book, Friedman analysis the new world, and the means of collaboration in between companies. One can ignore this book, as one can ignore his company.. :)

Ex, I found great the means of using other channels for fast deployment and support in the large world-market.

I especially enjoyed his African proverb quote, and use it as my motto:

"Every morning in Africa, a gazelle wakes up.
It knows it must run faster than the fastest lion or it will be killed.
Every morning a lion wakes up.
It knows it must outrun the slowest gazelle or it will starve to death.

It doesn't matter whether you are a lion or a gazelle.
When the sun comes up, you better start running. (Africa proverb)"