I've just seen this presentation from Seth Godin, about new means of marketing products, two years after his presentation, and I find him completely right and according to the directions of the Web3.0 in the last years.
It will be interesting to watch how Google and other companies apply this, for sure Apple does it; as well as to look fw for other presentations of the guy.
"Ideas that spread win", use this in conjunction with the power of internet communities, and you are a winner. Talk to the people that care about it (early adopters).
Check his blog and website.
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